In this current pandemic situation, people have lost everything from jobs to families. During the lockdown, an estimated 14 crore ( 140 million) people lost employment. But it is a worst-case scenario, that 100 million and more Indians will be at risk of losing jobs during and after the Covid-19 lockdown stage.
While employment is rising and strains on household budgets have will be at risk in recent times, the employment rate remains low and millions still report that their households did not get enough to eat or caught up on rent payments. Around 7.35 million job losses were there in April due to the coronavirus second wave. As per data published by the Centre for Monitoring Indian Economy (CMIE), India\’s unemployment rate rose 8 percent in April, against 6.5 percent in March.
What is digital marketing and what are the various career options available during Covid-19?
Digital marketing is a field that got a big boost during Covid-19 and almost every business tried to create an online presence that needs to be made popular using digital resources. Here are the career options in digital marketing.Digital marketing has become one of the most popular career options in today’s fast pace and tech savy world.
Digital marketing is an industry that has great potential and has posed itself as a sector with significant employment opportunities. As more and more communication channels are available such as Linkedin, Twitter, Instagram, Facebook, the need for qualified individuals to keep up with the pace of demands.
The rising trend of business digitizing has created a need for professionals, ones who are well-versed with the business and the functionings of digital marketing.
Remote working has become a trend in the world today. Employers now prefer to hire part-time workers instead of the traditional hiring process. Literally, almost every job can be done at home. Freelancing which is evolved from the Gig economy is a system that enables anyone to choose their own hours, clients, and type of services to offer to those clients.
Here are a few most popular career options in digital marketing:
- Search Engine Optimization (SEO) …
- Pay Per Click (PPC) …
- Social Media Marketing (SMM) …
- Search Engine Marketing (SEM) …
- Web Developer and Web Designer. …
- Content Writer. …
- Digital Agency Account Manager.
Is Digital Marketing a good career?
Digital Marketing is best suited to people with a mix of creative and analytical skills. It\’s useful for any kind of students, professionals, businessmen, freelancers, etc. It caters to all kinds of people who wanted to learn Digital marketing and are willing to earn additional income or as a main source.
Almost anyone can start a freelance business, but this business model is not for everyone. The amount of time required to succeed in freelancing differ from person to person, while it may take a few weeks to become a master at freelancing, it might take a while to finally see results depending on your work ethics and discipline.
Why does it matter?
A recent study showed that the majority of the workforce is gradually shifting to remote life than the normal office culture. Freelancing is a beneficial business model when done rightly. Most services offered by freelancers are website design, digital marketing, content marketing, transcription services, and many more. You can start by deciding which skills you wanted to learn. The most common skills needed in all spheres of life are improving your communication skills, time management, Negotiation, and Problem-solving.