How to rank website on google first page
An important feature of SEO is making your website intelligible for both users and search engine robots.
SEO helps the engines figure out what a particular page is all about, and how it may be useful for users. In today’s high level of competition, it is imperative to be as high as possible in the search results, and that comes with an efficient SEO strategy. However, many aren’t sure of how to rank a new website on Google.
Let’s have a look at the two types of SEO: On-page SEO and Off-page SEO.
ON-Page SEO
On-page SEO is the practice of optimizing individual pages in order to obtain a higher ranking and earn more relevant organic traffic. In this piece, you will find different tips about On-page SEO:
- Start title tags with your target keyword
- Drop Keyword in first 100 words
- Use Outbound Links.
- Write click-worthy meta descriptions for each page.
- Put your target keyword in the URL.
- Add keywords to your post strategically.
- Post Long Content.
- Take Advantage of Internal Linking
- Image Optimization
- Target less competitive – longtail keywords
- Use LSI keywords in your body content
- Ensure your site is super fast
- Your website must be mobile friendly
Off-page SEO
Off-page SEO refers to the techniques that go beyond a website. People associate off-page SEO with link building, however, it is more than that. The different tips related to this are:
- Build high-quality backlinks only :
Link building is the most important – and the most challenging – SEO strategy. The truth is, without any high-quality backlinks, your website won’t rank for competitive and high traffic keywords.
The websites with the most valuable and relevant backlinks will ultimately rank over the rest. But, the tricky part is how you will get those quality backlinks? Well, today I’m going to show you one of my favorite tactics to get the high-quality backlinks.
2. Broken link building : Broken link-building tactic is about identifying broken links on websites from your business niche. The main aim is to get the broken link replaced with an active one pointing to your content.
This technique creates a significant opportunity for SEO link building because nobody wants to have broken links on their website.
If you find any broken links on topically related websites, you can immediately contact the website owner and inform him about it. Since you will do him a favor by pointing out a broken link, you can also kindly request a replacement with a link to your relevant resource. Of course, the replacement – your article – must be informative and useful for their audience.
Now, the question is, how to automate the process of finding broken links? You need a tool to do this. In my experience, the best free tool to use for broken link building is Check My Links.
It’s a simple Google Chrome extension. First, you have to install the extension in your Google Chrome browser. Once installed, it will appear as a little checkmark icon beside your address bar. When you click on it, it will immediately start scanning all the links on a particular web page. If a link is broken or dead, it will be highlighted in red, and the error will be shown right beside the text (e.g., “404”).
3. Skyscraper technique :
The skyscraper technique is a popular and effective method, introduced by Brian Dean, to improve search rankings and boost the relevance of your website.
It involves three steps:
Find a linkable asset that you can use again and again, an asset which is both informative and awesome. Authenticity is the ‘name of the game’ here.
Then improve on what exists by making the content longer with more relevant keywords.
Finally, reach out to the right people: those who work in your niche and have websites similar to yours. Rather than sending random cold emails, it’s better to reach out to those who actually have a reputation in the business. Linking to their pages will give you a big boost in traffic.
The skyscraper technique is a popular and effective method, introduced by Brian Dean, to improve search rankings and boost the relevance of your website.
It involves three steps:
Find a linkable asset that you can use again and again, an asset which is both informative and awesome. Authenticity is the ‘name of the game’ here.
Then improve on what exists by making the content longer with more relevant keywords.
Finally, reach out to the right people: those who work in your niche and have websites similar to yours. Rather than sending random cold emails, it’s better to reach out to those who actually have a reputation in the business. Linking to their pages will give you a big boost in traffic.Guestographics method:
Another link building technique that uses infographics. With this method, instead of publishing an infographic and begging other people to share it, you’re pushing them to release it on their site in exchange for unique content.
The complete steps are:
Step 1: Post an infographic on your site
Step 2: Find sites that write about your infographic’s topic
Step 3: Show them your infographic
Step 4: Offer them unique content
Step 5: Get your contextual backlinks in return.